‘Advance Hospitality Business Strategic Management’ is an attempt in the direction of all addressing those entire issues related to the Hospitality Industry. After the publication of first edition, several others have knowingly or unknowingly contributed towards in reshaping my thoughts on this project. Strategic cases and practical application of strategic management in Hospitality are interwoven in this book. Simple language, analytical approach given in the book would benefit all the readers. Each chapter is independent of others. The book covers: • All strategic fundamentals associated with Hospitality Management. • Application of text cases • Simplified concepts through images and exhibits.

Foreword Preface Acknowledgement 1. ORGANIZATIONAL STRATEGY 1.1 Introduction to Hospitality 1.2 Introduction to Strategy and Strategic Management 1.3 Strategic Management 1.4 Strategic intent (Mission/Vision/Goals and Objectives) 1.5 Strategic Planning & Process 1.6 Strategic Decision-Making 2. ENVIRONMENTAL & INTERNAL RESOURCE ANALYSIS 2.1 Business Environment A Glance 2.2 Environmental Analysis and Internal Resource Analysis 2.3 Why Environmental Scanning? (Realizing needs and significance) 2.4 Environmental scanning in decision-making 3. STRATEGY FORMULATION 116 3.1 Strategy Formulation a Process of Developing Strategy An Introduction Exhibit: 3.1 Hilton Food group..A strong historic growth Exhibit 3.1.1 Diversification strategy adopted by ITC Exhibit 3.1.2 Kingfisher Airlines: The beginning of the Endgame? 4. STRATEGIC ANALYSIS & CHOICE 4.1 Strategic Analysis & Choice An Introduction 4.2 THE INPUT STAGE (IFE matrix, EFE matrix and CPM matrix) 4.3 THE MATCHING STAGE (TWOS, SPACE, IE& BCG Matrix) 4.4 THE DECISION STAGE 5. POLICIES IN FUNCTIONAL AREAS 206 5.1 Key role of functional policies 5.2 Human resource Plans & Policies 5.3 Marketing plans & Policies 5.4 Financial Policies 5.5 Operational Policies 5.6 Research and development 5.7 Information system 6. Strategy Implementation Review 265and Evaluation 6.1 Introduction (Strategy a plan of action) 6.2 The McKinsey7S Framework (A model based on strategic assessment and alignment) 6.3 Leadership

YOGITA PANT, [M.Phil. in Management Studies, M.B.A. (specialization in HR & Marketing, M.A. English Literature, Diploma in Hotel Management & Catering Technology, Project Guide for MBA, Flex-SMU)]. An acknowledged management professional and academician, presently heading the management stream of renowned professional Institute. She has to her credit a strong experience of training students and projects handling in Hospitality management field. Author has contributed papers in seminars in the subject area of management and Hospitality Management. Author is associated as a member in International Society for Hospitality Education. She is a co-author of Hospitality Business Strategic Management and is actively engaged in conducting, workshops and research in the area of Hospitality & Management.