The oriental world conceived the radical Philosophy of Hospitality with the broadest possible openness of heart and mind by stating "Udar Charitanamtu, Vashudhaiwa Kutumbkam". Vedas inculcated the doctrine of human ethics – "Atithi Devo Bhava". In both above teaching it was a process of evolution in the broadness of life. In the course of time, things changed a lot, through the basic principles of Atithi Seva i.e. Guest Management remained the same but the practical aspect has rolled down to a new dimension due to growing aspirations of global guest influx. Since our ancient idea of guest management had been more emotional and Metaphysical, we got our self a bit uncomfortable in the arena of Guest Management in the world of Physics, but with the help of my first hand knowledge and understanding I tried to draw a synthesis of guest management in this book from the contrast and realities of thesis and antithesis. Journey of this book is actually a walk on the line of double-edged sword with the expansion of mind and reduction of Geography; a guest may come from fag end of the poles. One who would serve need to know desires, the expectations and mental states of the guest with the right earnest in a fresh of the moment, with any comprehensive experience tried to reduce this colossal science of art Guest Management in this book which is firstly worth reading, secondly worth keeping and thirdly worth for reference for the professionals of Hospitalities Industry, students, and faculties of Catering Colleges of India and Abroad.
1- Understanding Customer Choice
2- Value Oriented Customer Care
3- Monitoring Customer Satisfaction
4- Better Motivation to Customers
5- Managing Environment for Beeler Customer Satisfaction
6- Technologies and Facilities to Customers
7- Allied Hospitality Provisions
8- Professional hygiene for Customer Satisfaction
9- Index.
Dr. R.K. Singh is one of the ace management professionals of the country today, who has bagged many a prestigious degree and diploma from the universities and institutions of global repute. He has been rendering his valuable services as administrator at senior positions in the hotel industry and hospitality education in India and abroad for over a period of one and half decade. Many a time he has been invited as quality management speaker and to deliver guest lectures in conferences, seminars and symposiums of hospitality industry, institution and catering colleges in Bangkok, Malaysia, Cambodia, Abu-Dhabi and 40th Annual convention of Federation of Hotel and Restaurant Associations of India at Dubai, U.A.E. He has also been honoured as distinguished member of Hotel and Catering International Management Association (H.C.I.M.A. London) and presently he is Founder Director/Vice Chairman of SMS, Institute of Hotel Management, Varanasi – The only ISO 9001-2000 certified Hotel Management College in Northern Eastern India. Instead of using vocal cord to share knowledge and experience he prefers to spell them in Black & White. Dr. Singh is also the author of a very popular reference book names "Organisation of Housekeeping Management".
