Marketing for Hospitality and Tourism Strategies is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. It is shows readers the importance of social media. Provides a contemporary overview of destination marketing. Reflects current industry trends. Uses interesting industry examples to entertain and engage students. Provides hands-on application assignments. Supports teaching with comprehensive instructor supplements.
Gauri Srivastava is Hospitality Technology’s Editor, with a concentration on the hotel industry. She has more than five years of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.