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Marketing for Hospitality and Tourism Strategies

Author: Gauri Srivastava,

MRP $ 49   Price $ 44.1

ISBN : 9789395806251

Year : 2023

Binding : Paperback

Pages : 140

Weight : 0.35 Kg

Dimension (CM) : 14 X 21 X 1

Publisher Name : The Hospitality Press

Marketing for Hospitality and Tourism Strategies is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.  It is shows readers the importance of social media. Provides a contemporary overview of destination marketing. Reflects current industry trends. Uses interesting industry examples to entertain and engage students. Provides hands-on application assignments. Supports teaching with comprehensive instructor supplements.


1. Marketing

2. Digital Marketing

3. Target Customers

4. Marketing Channels: Delivering Customer Value

5. Destination Marketing

Gauri Srivastava is Hospitality Technology’s Editor, with a concentration on the hotel industry.  She has more than five years of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.