It covers all aspects of the tourism industry, including hospitality, transport, and ancillary services. It explains the operating language of the travel industry, acronyms and abbreviations of organizations, associations and trade bodies, IT terms and brand names. Entries vary from one-line definitions to word articles, and references are provided for further reading. It is an essential reference tool for anyone involved in tourism research, and everyone in the travel industry.
Rashmi Rana has over 26 years of experience in the tourism and hospitality industry. She has worked in destination marketing and management, hospitality sales, operations, and transportation marketing. Rashmi Rana has a distinct perspective of tourism product development — from extreme destinations with little exposure to very busy and popular experiences striving to differentiate themselves. Rashmi Ranahas been honoured to serve on many tourism-oriented boards and advisory groups.