At the onset, I take privilage to expressmy deep and profound sense of gratitude towardsmy esteemed guru professor O.P. Kandari, without whose invaluableguidance, cooperation and blessings, the present piece of work would not have been completed.
I am equally grateful tomy collegues at ITHM,especially Dr. Gautam&Dr. Kabia who extended whole hearted support,encouragement& invaluable contributions at every stageof the present work.
Needless to say, my special thanks are due to my wife Seema,who not only helped me in carrying out the preparationof thiswork, but also smilingly enduringmy endeavorthroughout the span of the process.
Chapter 1. Research in Tourism Marketing
Chapter 2. Diversity, Devolution: Destination Management
Chapter 3. Success Factors of Tourism Networks
Chapter 4. Strategic Positioning
Chapter 5. Destination and Advertising Management
Dr. Sanjay Nibhoria is working as a senior faculty member in Tourism and Hotel Management with the Institute of Tourism & Hotel Management (ITHM), Bundelkhand University, Jhansi, Uttar Pradesh, India since Oct.2001. In addition to teaching various subjects pertaining to these two emerging & exciting disciplines, he had been Incharge of Bundelkhand University International Center (BUIC) - the University Guest House with facilities of a three star property and Placement Incharge - ITHM.
Prior to this job Dr. Nibhoria had been associated with the various Travel organizations and Hotel properties at senior management level He had conducted a number of EDPs’ and MDPs’ on various aspects of Tourism and Travel trade during his academic endeavors and formulated syllabi/ curriculum for different courses, modules, &
programmes. His current research and teaching is focused on hotel operations, sustainable tourism planning, ecotourism, cultural tourism, entrepreneurship and the symbiotic relationship of these fields to economic development of indigenous communities.
Academically, authoured Three popular books on Tourism Development , Hotel Management and Enterpreneurship, along with 15 Research papers published in national and international Journals.