Alcohols and beverages play an important role in restaurant or food service operation by being a key profit centre. Profitable bar and beverage service is crucial to the success of many operations. In today's market, whether running a stand-alone business or one incorporated into a restaurant, hotel, or food service operation, the successful bar operator needs to have product and equipment knowledge, management savvy, marketing skills, insight into the latest trends, and, of course, a strong grasp of mixology.

This book is an essential guide to successful bar and beverage management. It has the most up-to-date material on managing a beverage operation, bar equipment, sanitation and bar setup, managing inventory, and planning for profit. Informative and practical in approach, it helps readers understand and appreciate the intricacies of how to manage a bar and beverage operation profitably.

    Preface

1. Introduction

2. Bar Management

3. Brandy

4. Distilled Spirits

5. Wine

6. Cocktails

7. Effective Bartending

8. Bar Equipment

9. Catering of Alcohol

10. Marketing of Flavored Alcoholic Beverages

11. Staff Management

12. Retail Liquor Industry

13. Revenue Control in Bar and Beverage Opera

     Bibliography
     Index.

Dr. R K. Singh is one of the ace management Professionals of the country today, who has bagged many prestigious degree and diploma from the universities and institutions of global repute. He has been rendering his valuable services as administrator at senior positions in the hotel industry and hospitality education in India and abroad for over a period of one and half decade.

Many time he has been invited as quality management speaker and to deliver guest lectures in conferences, seminars and symposiums of hospitality industry, institution and catering colleges in Bangkok, Malaysia, Cambodia, Abu-Dhabi and 40!" Annual convention of Federation of Hotel and Restaurant Associations of India at Dubai, U.A.E.

He has also been honoured as distinguished member of Hotel and Catering International Management Association (H.C.1.M.A. — London) and presently he is Founder Director/ Vice —Chairman of SAMS, Institute of Hotel Management. Varanasi - The Only ISO 9001-2000 certified Hotel Management College in Northern — Eastern India. Instead of using vocal cords to share knowledge and experiences he prefers to spell them in Black & White. Dr. Singh has also been the author of so many renowned reference books under his name on Hotel Management.