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Hospitality Business Strategic Management

Author: DR. VINAY RANA, YOGITA PANT,

MRP $ 40   Price $ 36

ISBN : 9788193203200

Year : 2016

Binding : Paperback

Pages : 248

Weight : 0.28 Kg

Dimension (CM) : 14 X 21 X 1.5

Publisher Name : The Hospitality Press

Hospitality Strategic Management is an enhancing effort activated in order to engage students by introducing key aspects of strategy formulation with an emphasis on the strategic management process, business direction, and an assessment of the broad external environment. The book contains 6 chapters covering essentially the theoretical aspects of strategic management applied in Hospitality Industry. Thus, this edition is ideally suited to the Hotel Management courses. • Presentability of subject matter in simple language with suitable tables, figures and exhibits. • Key subjective questions at the end of each chapter • Activity based exercises for sharpening the diagnosing and analytical skills of the participants. • Authentic presentation of subject matter.

DR. VINAY RANA, (Ph.D., N.E.T Qualified, M.T.M, M.Sc. (HM), M.A, B.A., D.I.H.M.C.T) Author has vast experience of Hospitality Industry, Academics and Research, spanning above 20 years. He is a well respected trainer in hospitality education and has established and developed various professional hospitality institutes in Northern India. He started his career in capacity of chef in various prestigious hotel properties, both, in India & abroad. As an established academician he has authored various books and published numerous researches in prestigious research journals.

YOGITA PANT, (M.Phil. in Management Studies, M.B.A (specialization HR and Marketing, M.A English Literature, Diploma in Hotel Management and Catering technology, Project Guide for MBA, FLEX-SMU) An acknowledged management professional and academician, presently heading the management stream of renowned professional Institute. She has to her credit a strong experience of training students and projects handling in hospitality management field.