This research monograph aims at growing an integrative framework of lodge sales management. It elaborates the fundamental theoretical principles within the subject of hotel revenue management just like the revenue control gadget, procedure, metrics, evaluation, forecasting, segmentation and profiling, and ethical issues. Special attention is paid at the pricing and non-pricing revenue control gear utilized by hoteliers to maximize their sales and gross running profit. The book is appropriate for undergraduate and graduate college students in tourism, hospitality, lodge control, services research applications, and researchers interested in sales/yield control. The book will also be utilized by inn general managers, marketing managers, revenue managers and different practitioners seeking out approaches to improve their knowledge within the area.
Preface
Chapter 1. Revenue Management
• Overview
• History
• Revenue Management Society (“RMS”)
• Inventory
• Marketing
• Channels
• Process
• In An Organization
• Developing Industries
2. Yield Management
• Definition
• History
• Industry Use
• Econometrics
• The Yield Management System
• Questions of Ethics and the Efficacy
• Experimental Studies
3. Economic Revenue
• Be Sure to not Set your Prices too Expensive
• Don’t be too Expensive Either
• What can you do?
4. Revenue Models
• Types
• Revenue Streams
• Part of a Model for Business
• Agri-business Supported by Community
• History
• Socio-economic Model
• CSA System
• Model of sales continuity
• How a Continuity Program Works
• Continuity Program Obligatory Terms and Conditions
• Federal Trade Commission (FTC) Message to Consumers
• Donationware
• Fee-for-service
• Health Care
• Reform
• Patents
• Real estate
• Free-to-play
• Categories
• The Game Mechanics
• Comparison with the Traditional Model
• Outlook
• Freemium
• Origin
• Types of Product Limitations
• Significance
• Grievance of Freemium Games
• Negative Option Billing
• US Law
• Canadian Law
• UK Regulation
• In-sport Advertising
• Static in-sport Advertising
• Dynamic in-recreation Advertising and Marketing
• Advertising in On line-handiest Games
• Advertising and Marketing Enterprise Reaction to IGA
• Game Enterprise Response
• Gamer Reaction
• Effectiveness
• Software Program as a Provider
• Distribution and Pricing
• Structure
• Vertical vs. Horizontal SaaS
• Characteristics
• Adoption Drivers
• Adoption Demanding Situations
• Records Escrow
• Complaint
5. Subscription Business Model
• Subscriptions
• Types and Examples
• Publishing
• Academic Journals
• Outcomes
• Tiered Internet Carrier
• History
• Internet Neutrality
• Responses to Repealing Net Neutrality
• Tiered Net
• Tiered Cellular Information Plans
• Arguments
• Meals Transport
• Meal Transport
• Shipping of Substances
• Grocery Delivery
• Associated Charges
• Eating Places
6. Cost Proposition
• Evaluate
• Fee proposition builder™ model via Future curve
• Cost-focused Business Enterprise Version
• The Fee Cycle
• Value Fame
• Innovation
• Method and Advertising and Marketing
• Hotel Revenue Management: From Theory to Practice
Robert H. Browning (January 2, 1977) is Associate Professor and Vice Rector for Academic Affairs and Research at International University College, USA. His research interests include hotel marketing, revenue management, tourism economics, tourism and politics, special interest tourism.
