This book presents a contemporary and future-oriented marketing approach to medium-sized and large enterprises in all business-to-business industries/Hotels, which includes the necessary explicit integration of marketing, sales and customer management. In this book, discussion of Marketing: An Introduction, Sales: An Overview, Accounting: An Overview, Hotel Marketing, Hotel Sales, and Disasters in Hotels: Case Studies and Management Accounting. Marketing is the process of intentionally stimulating demand for and purchases of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging to be more attractive to buyers; selection of the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand.

Chapter 1. Marketing: An Introduction

Chapter 2. Sales: An Overview

Chapter 3. Accounting: An Overview

Chapter 4. Hotel Marketing

Chapter 5. Hotel Sales

Chapter 6. Disasters in Hotels: Case Studies

Chapter 7. Management Accounting

Dr. Pankaj Sharma holds the Designation of Associate Professor (Hospitality & Tourism) at Sant Baba Bhag Singh University, Punjab. He has in his credit 7 patents, 3 books, 30 research paper publications in International and National Journals of repute. He has a rich experience of 13 years in academics and industry. He is also an Editorial and Review Board Member of various research journals. He is also an active article writer for various newspapers of Himachal Pradesh. He has also been awarded with Hospitality Educator Award (Academics) in Intenational Hospitality Conclave- 2020 & also been awarded as Best Associate Professor in National Education Iconic Awards-2022 organized by Vivekanand Education and cultural foundation ISO-9001:2015 (Approved by Government of India).