In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products. With a focus on decision making and increasing the visibility of products and destinations, the book provides support for tourism agencies and organizations around the world. This book is essential for professionals, academicians, researchers, and students working or studying in the field of tourism and hospitality management, marketing, advertising, and media and communications.

1. The Role of Media Communications in Developing Tourism

2. International Tourism and Media Conference

3. E-Tourism

4. The Effects of Online Social Media on Tourism Websites

5. Media’s Strategy for Tourism

Arundhati Rana has a background that spans the small business, tourism, adult education, and financial services sectors. Coupled with a master’s of tourism management, this experience has supported advancement of a unique set of competencies including all aspects of business and human resource development, administration, strategic planning, project/business management, training, and customer service. Having lived and worked in several communities that count tourism as an important economic driver, Rana has a passion for the development of unique offerings that support an authentic and memorable experience for the consumer, especially if that offering incorporates innovative environmentally sustainable initiatives. Rana lives in the country with her husband and kids.