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Media and Tourism

Author: Rashmi Rana,

MRP $ 49   Price $ 44.1

ISBN : 9789395806305

Year : 2023

Binding : Paperback

Pages : 174

Weight : 0.35 Kg

Dimension (CM) : 16 X 24 X 2

Publisher Name : The Hospitality Press

Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products, such as film tourism. It helps readers become better informed on how visuals stimulate travel motivations, condition tourist behaviors, and affect travel experiences.

1. Introduction

2. Examining the Role of Zoos and the Media

3. Teaching Tourism, Image and Media Relationships

4. Tragedy in the Adventure Playground

5. Effects of Negative Media Events On Tourist's Decisions

6. Films and Tourism

7. The Media and the Development of the Tourism Industry

8. Contribution of the Media to Expectations of Space Tourism

9. Understanding the Film-induced Tourist

Rashmi Rana has over 26 years of experience in the tourism and hospitality industry. She has worked in destination marketing and management, hospitality sales, operations, and transportation marketing. Rashmi Rana has a distinct perspective of tourism product development — from extreme destinations with little exposure to very busy and popular experiences striving to differentiate themselves. Rashmi Ranahas been honoured to serve on many tourism-oriented boards and advisory groups.