The book Hotel Branding and Marketing explores strategies for creating a strong hotel brand identity and effectively promoting it in competitive markets. It covers key concepts like value of Hotel brands, Brands, Markey positioningof Hotel services, Marketing strategies and experiential marketing tailored to the hospitality industry. The Book illustrate how renowned hotel chains build and sustain their brand value. The book also addresses digital marketing tools, social media engagement, and online reputation management for hotels. It emphasizes the importance of consistent guest experiences in reinforcing brand image. Designed for hospitality students and professionals, it bridges theory with realworld applications to enhance brand visibility and profitability.

1. Origins of the Lodging Industry

2. Categories of the Hospitality Industry

3. Core Functional Departments

4. Hotel Branding

5. The Changing Focus of Hotel Brands

6. Marketing of Hotel Services

7. Effective Hotel Marketing

8. Hotel Management

    Bibliography

Dr Sanjeev Kumar is presently working as Associate Professor, in Institute of Hotel & Tourism Management, Maharshi Dayanand University Rohtak. His area of specialization includes Guests Relations, Customer Satisfaction, customer relationship management and front office operations. He is an alumnus of Master of Hotel Management (MHM) of Kurukshetra University, Kurukshetra and possesses a doctoral degree in Hotel & Tourism Management. His total experience in industry and academia is 18 years.

Dr Dinesh Kumar is presently working as Assistant Professor, in the Department of Hotel Management, BPS Women University Khanpur His area of specialisation is Food Production. He is an alumnus of Master of Hotel Management (MHM mahrshi Dayanand University Rohtak and possesses a doctoral degree in Hotel & Tourism Management. His total experience in industry and academia is 7 years.

Dr. Amit Kumar is presently working as Lecturer in Central Institute of Hotel Management and Catering Technology, Kovalam, Kerala. His area of Specialization includes Front office operations and Food & Beverages service. He possesses a doctoral degree in Hospitality Management. His total experience in industry and academia is 5 years.

Dr. Mohit Malik is an accomplished hospitality and tourism academician with a BHM from HIT, Dehradun, an MTM from IGNOU, an MHM from Uttarakhand Open University, and a Ph.D. from Amity University, Jaipur. He is currently serving at Bhagat Phool Singh Mahila Vishwavidyalaya, Sonipat, Haryana. His expertise spans sustainable tourism, hospitality operations, and educational innovation in the field.

Dr. Manoj Kumar is an Associate Professor at the Institute of Hotel and Tourism Management, Maharshi Dayanand University (MDU), Rohtak. With over 20 years of teaching experience, he specializes in hotel and tourism management subjects. He is actively involved in research, curriculum development, and student mentoring. Known for his practical teaching style and industry-oriented approach, Dr. Kumar has contributed to several academic publications and conferences. His dedication to education and commitment to excellence make him a respected figure in the academic community.