Ecotourism is not a fad. It's a trend and one of the fastest growing areas in the tourism industry. Labeling your business venture as 'ecotourism' requires a careful understanding of the term and its underlying principles. In The Business of Ecotourism, author discusses the key elements of sustainable tourism and provides ideas and examples on how to succeed in the industry without compromising environmental principles. The Business of Ecotourism provides sound advice on helping keep your business sustainable during both good and bad economic times. Balance both nature and profit while maintaining integrity in the ecotourism industry.

1. Introduction

2. Ecotourism and Ecotourists

3. Ecotourism Development

4. The Socio-Cultural Context of Ecotourism

Nikita Tomar works as an Assistant Professor in Manav Rachna International Institute of Research and Studies. She had been associated with the universities as LPU, Himalyan University, GNA University during her 10 years of career experience as academician. She also has published research papers in reputed journals of hospitality on both national and international level. She also has applied for both national and international patents during her career. The Business EcoTourism is Nikita’s fourth book.