New emerging concepts and niche tourism themes like Sustainable Tourism, Responsible Tourism, Adventure Tourism, MICE Tourism, Green Tourism, Space Tourism, Rural Tourism, Medical Tourism, etc. have opened more possibilities and opportunities for the investors, stakeholders and visitors equally. The world tourism and hospitality industry has experienced an exponential increase during last of couple of years. Global tourism is anticipated to grow, but overall growth forecasts conceal tremendous differences between regions and countries. There have been and still are a myriad of obstacles to tourism development, such as political instability, economic restructuring, human resource constraints, lack of regional co-operation and a lack of basic infrastructure. In aligned with the opportunities, modern state is engrossed with various challenges like shortage of skilled employees, retaining quality workforce. The present work is an attempt towards compiling the research and information on various dimensions of Tourism and Hospitality Industry. Our intention is to bring together as a reference source of different dimensions of Tourism and Hospitality Industry through fi ve different sections namely i) Tourism Development, Trends and Emerging issues ii) Hospitality and Hoteliering, iii) Marketing in Tourism and Hospitality Services, iv) Human Resource Perspectives of Travel Trade and Hospitality Business and v) Sustainable Destination Development. We trust that it will be benefi cial to the tourism and hospitality students, researchers, scholars, practitioners, tourism professionals, industry stakeholders, policy-makers and others.

Foreword Preface List of Contributors SECTION I Tourism Development, Trends and Emerging Issues 1. Tourism Web Analytics: A Case Study of Garhwal and Kumaon Regions of Uttarakhand ??Aurobindo Ogra 2. Odisha Tourism: “A Glimpse of Indian Sculpture and Artistic Heritage”: Challenges and Opportunities ??Dr Anjana Sharma 3. Measuring Competency of Tourism in India: An Comparative Study in South Asian Perspective ??Debasish Batabyal, Dr Dillip Kumar Das & Prof. B.B. Parida 4. Silent Influencing Factors of Decision Making Process in Medical Tourism: Case Study of NCR, India ??Dr Rakesh Dhodi, Dr Rashmi Dhodi & Mahesh Uniyal 5. Impact of Tourism on Economic Development in Shivalik Hills Area of Uttrakhand ??Dr. Ravi Bushan Kumar & Vineet Kumar 6. Role of Cyberspace in Indian Medical Tourism ??Dr. Devesh Nigam & Rajesh Ranjan 7. A Study on the Involvements Usually Uncountable and Existences of Internet and Information Technology in the Field of Tourism ??Mr. Sunil Panwar, Mr. Nitin Gupta and Mrs. Evegniya Zharikova 8. Inbound Tourism in India: An Analytical Perspective of Last Decade ??Prof. S.C. Bagri and Akhilesh Kumar Singh 9. Emerging Trends in Tourism: A New Global Order in Services Sector ??Dr. V.V. Ratnaji Rao Chowdary and R. Sreenivasa Rao 10. Tourism Business: Ethical Challenges in India—A Review ??Jaya Mishra 11. Tourism Boom in Jammu & Kashmir ??Sharaz Ahmed Malik and Parvez Abdulla 12. Prevailing Planning and Policy Framework of Uttar Pradesh vis-à-vis Constraints and Opportunities ??Prof. S.K. Kabia, Dr. Sanjay Nibhoria & Mr. Bhola Chourasia 13. Splendour of Royal Rajasthan on Wheels: An Evaluation of Tourist Satisfaction ??Dr. Ruchi Singh Tanwar & Dr. Lokeshver Singh Jodhana 14. Entrepreneurship in Faith Tourism: A Case of Panipat in Haryana ??Dr Saif Siddiqui, Neha Seth & Kritika Raj SECTION II Hospitality and Hoteliering: Status, Scope and Success Stories 15. Talent Management Practices in Hospitality Industry: Operational Implications and Strategic Actions: A Study of Hotels in Chandigarh ??Dr. Varinder Singh Rana 16. An Overview of Indian Hotel Industry: Opportunities and Challenges ??Prof. S.C. Bagri & Amar Kumar Tiwari 17. Information Technology in Tourism and Hospitality Industry: Role, Impacts and Challanges ??Dr. Prateek Agrawal 18. Analysis of the Eco-Tourism Practices Followed by the Hotel Industry in Uttarakhand: A Study of Luxury Hotels in Dehradun ??Durga Rajak, Prashant Kumar & Swapnil Tripathi SECTION III Marketing in Tourism and Hospitality Services: Challenges & Avenues 19. Tourist Satisfaction: An Analytical Study of Travel Trade Organaizations at Dehradun, Hardwar and Rishikesh in Garhwal Region of Uttarakhand ??Dr. S.K. Gupta, Vijay Prakash & Abhishek Vaishnava 20. Evaluation of Guest Satisfaction in a Five Star Hotel: A Case Study ??Mrs. Sushma S. Ekka 21. Pitfalls of Incorrect Positioning of Homestay Product in Himachal Pradesh the Intent of Homestay Product and Changing Needs of Tourists ??Jyoti Sood & Dr. Chandra Mohan Parsheera 22. Internet: A Marketing Tool to Enhance the Hotel Room Sales ??Rekha Maitra 23. Eco-Marketing: An Emerging Sustainable Practice in Hotels ??Akshi Bhagat & Ashaq Hussain Najar 24. E-Tourism Approach to Silk Route Image Formation: A Perspective Tool for Marketing ??Dr. Parikshat Singh Manhas & Parvinder Kour 25. Perceptions and Expectations of Gen Y Towards the Role of a ‘Tourism Information Centre’ as a Contact Point for Destination Marketing ??Anjali Khnnna, Mr. Nurmahmud Ali & Mr. Vikrant Kaushal 26. Enhancing Value Chain System for Empowering Local Community in the Mamallapuram—Puducherry Circuit ??Dr. Jitendra Mohan Mishra & M. Raghul SECTION IV Human Resource Perspectives of Travel Trade and Hospitality Business 27. Assessing the Satisfaction among the Travel Agency Business Executives 283 ??Pankaj Kumar 28. Human Resources: Issues and Challenges in the Hospitality Sector 294 ??Garima Parkash 29. Skill Analysis of the Manpower Associated with Travel Trade Organization at Dehradun, Rishikesh and Hardwar in Garhwal Region of Uttarakhand ??Dr. S.K. Gupta; Vijay Prakash & Abhishek Vaishnava 30. Generation Y and Work in the Tourism and Hospitality Industry: Problem? What Problem? ??Anup S. Patwal & Tarun Agarwal 31. Is International Recruitment a Solution for Staff Retention in Hotel Industry? ??Anuroopa Mahajan & Rekha Maitra 32. Human Resource Skill Gap in Tourism and Hotel Industry of Nainital ??Swati Shah 33. Hospitality Education Pioneering Entrepreneurship–An Imperative Chromosome for Promoting Quality Services in the Hospitality and Tourism Sector in Uttarakhand 360 ??Nripendra Singh Lingwal; Shweta Nripendra Lingwal; Pawan Singh Chauhan & Jitendra Joshi 34 Factor Analysis of Employee Motivation with Special Reference to Hotel Industry in Dehradun ??Sohan Singh Rawat; Rukmani & Haaris Jamil 35. Tourism and Hospitality Industry: Human Resources, Issues and Challenges ??Dr. Ashish Kumar 36. Emergence of Training Programmes in Small Scale Hotels: A Study of Jalandhar and Ludhiana Hotels ??Amrik Singh, Dr. Bharat Kapoor & Rahul Tiwari 37. Human Resource Management: Matter of Concern for Hotel Industry ??Rachna Chandan, Sunita Badhwar & Prem Prakash 38. Problems and Prospects of Undergraduate Hospitality Education in Dehradun: A Study of Educator’s Viewpoint ??Dr. Vinay Rana SECTION V Sustainable Destination Development: Key Areas, Concern and Strategies 39. Contribution of Tourism Industry in Global Warming and Climate Change ??Dr. Anupama Sharma & Dr. Anjana Sharma 40. Rural Tourism: An Approach to Sustainable Development ??Pawan Kumar Singh 41. Sustainable Ecotourism Development ??Dr. Akhilesh Kumar Pandey 42. Potential for Agritourism Development: Evidance from Uttarakhand ??Anup Patwal 43. Tourism and Sustainability: With Reference to Nainital Lake Region, Kumaon 489 ??Mahendra Singh Negi, Mukul Tewari & Sanjay Singh 44. Eco-Tourism, Rural Tourism and Community Oriented Tourism ??Ms. Preetika Chadha, Mr. Ayan Basak & Mr. Deepak Thakur 45. Rural Tourism as a Means for Sustainable Development in Uttarakhand: Case Study of Tehri Garhwal ??Dr. Shashi K. Tiwari & Dr. Indu Tiwari 46. Going Back to the Countryside: Rural Tourism in Kumaon ??Siddharth M. Joshi & Neha Sharma 47. Sustainable Tourism in India: A Case Study of Goa ??Dr. Kumar Ashutosh and Ms. Ericka Amorim 48. Typology of Delhi’s Heritage and Tourism Value ??Dr. Arvind Dubey 49. Managing Destination Through Community Participation– Acase of Garhwal Uttarakhand, India ??Mohit Jamwal 50. A Study of Environmental Sustainability and the Effect of Quantum Tourism: A Case Study of Kumaun Region ??Mr. Gaurav Garg, & Mr. Dinesh Kumar Karush 51. Tourism Development and Sustainability for the New Emerging Tehri Lake ??Pradeep Bhatt & Subodh Kumar 52. Cultural Tourism, Community and Sustainability: Challenges and Developmental Strategies ??Punit Gautam & Sanjay Nibhoria

S.K.Gupta, Ph. D is a Professor in Tourism and Director of Centre for Mountain Tourism and Hospitality Studies, HNB Garhwal University (A Central Universithy), Srinagar Garhwal, Uttarakhand,India besides hoding the responsibility of Dean of School of Management of the same University. He received his Ph.D degree in Tourism Management from HNB Garhwal University and successfully completed 20 years of post graduate teaching experience in the subject concern. Besides having the specialization in Travel trade mechanization Prof Gupta has got expertise in sustainable tourism planning and management. He has published fi ve books both as author and editor, thirty research papers in national and international journals and edited books and guided nine doctoral research scholars to his credit. He has participated in a number of national and international conferences in India and abroad and has organized several national and international conferences. He is the Editor of” Journal of Tourism” (JoT), an international journal and Associate Editor of, “Ecoforum Journal” and “Revista de Turism- Studi si Cercetari in turism”, International Journals, from Romania. Prof (Dr) Neeraj Agarwal, carries a rich blend of experience of 23 years in Hospitality Academics and industry. Author is UGC NET qualifi ed and have been awarded PhD in the fi eld of Tourism Management. He is presently working as Head of Hotel Management Department at Graphic Era University, Dehraduna leading University of Uttarakhand. Prior to this, he has worked as Director and program-head with various prestigious Hospitality Institutes of India. He has many research papers to his credit and has been a key participant in various national and International Seminars and Conferences. . He has written Three books namely “Introduction to Corporate Housekeeping Management “, “Hotel Front Offi ce Management- A contextual approach “and Hospitality Information System. His Zeal philosophy provides him an opportunity for continual learning and growth. One of his hopes as an educator is to instill a love of learning in his students, as he shares his own passion for learning with them.