"Strategic Management Unleashed: Navigating the Path to Success" serves as an essential guide in the dynamic and competitive business landscape. Recognizing the significance of strategic management for organizational success, the book provides a comprehensive exploration of core concepts and practices. Whether you're a seasoned professional, aspiring strategist, entrepreneur, or student, the content caters to diverse audiences, aiming to equip them with the knowledge to formulate and implement successful strategies. The book emphasizes practical application, offering tools, frameworks, and real-world examples to facilitate effective strategic management. With a focus on ongoing learning, adaptability, and innovation, the book aims to empower readers to become strategic thinkers and catalysts for positive change within their organizations. Overall, "Strategic Management Unleashed" is positioned as a valuable companion for those striving for strategic excellence in their professional journeys.
1. Strategic Management
2. Vision, Mission and Values
3. Strategic Thinking and Analysis
4. Business Level Strategies
5. Functional Level Strategies
6. Corporate Level Strategy
7. Organizational Structure & Strategic Leadership
8. Strategy Implementation & Control
9. Blue Ocean Strategy
10. Emerging Trends and Challenges
11. Globalization
12. Strategic Management Terminology
Dr. Sanjeev Kumar Saxena holds a Ph.D. in Human Resources, MBA, M.Com (Gold Medalist), B.Sc in H&HA, and a 3-year Diploma in Hotel Management. He has further enhanced his expertise through various certificate courses from prestigious institutions such as IIM Bangalore, IIT Kanpur, and IIT Kharagpur. Currently serving as an Associate Professor at Assam University, Silchar, Dr. Saxena has had a great career for 32 years. He worked in the industry for 21 years and taught in academia for 11 years.
His professional journey commenced in 1992 at The Taj Group of Hotels, where he began as a Management Trainee. After an impactful tenure of over 5 years with The Taj Group, Dr. Saxena transitioned to the Institute of Hotel Management, Jodhpur, serving as a lecturer for more than 9 years. In 2007, he joined Jaypee Hotels & Resorts as a Learning & Development Manager for 5+ years before taking on the role of Principal at IHM Silvassa. Subsequently, he rejoinedJaypee Hotels & Resorts in 2013, holding the position of Additional General Manager (HRD) for 8 years.
In academia, Dr. Saxena has built an impressive portfolio, with 25 research papers and 6 authored books covering topics such as Human Resource Management, Front Office & F&B Service. Additionally, he has supervised two Ph.D. scholars and one MPhil scholar. His specialized knowledge spans the fields of Human Resource, Strategic Management, Marketing, and Hospitality.
Dr. Vandana Gupta, Ph.D, MBA, M.Com, B.Sc., UGC NET qualified, RSLET qualified. She is working as Head, Department of Commerce & Management Studies in L M College of Science & Technology (Autonomous), Jodhpur. She is having more than 15 years of teaching experience in both UG & PG. Her area of expertise is Strategic Management, Economics, Law, Project Management, Marketing and Finance. She is having more than 40 National and International publications.
