The modern concept of the hotel is to provide not only accommodation and food and beverage but also offer  every possible facility, service and convenience to its guests. Of these services, beverage service is a major component and an important part of hospitality industry. The book provides a guide for alcoholic and non-alcoholic beverages not only for the hospitality management students but also for industry professionals. The content, scope and application of this book are reflective of the best global practices in the field of bar operations from an organization and vis-a-vis customer's prospective. It also discusses the new trends in bar and drinks such as mixology, infusion, role of information technology and many more-

Mahendra Singh Negi, a Certified Hospitality Educator from AHLEI, is an alumnus of Govt. Institute of Hotel Management, Dehradun and presently working as an Associate Professor, Food & Beverage Services in Amrapali Institute of Hotel Management, Haldwani. He completed his Master’s in Hotel Management and Master’s in Tourism Management from IGNOU and Uttarakhand Open University respectively. He has over ten years of teaching and training experience in food and beverage services and is also an Assessor for NIESBUD in Kumaun region of Uttarakhand for Hospitality Management Programme.